Discover The Hershey Company through its candy-counter story and the treats in our shop. Explore familiar favorites, regional discoveries, and ideas for sharing a little sweetness.
Meet the Makers & Brands
Familiar Wrappers, Many American Stories
Hershey’s candy family brings together brands with different beginnings. Good & Plenty, Mounds, Milk Duds, PayDay, Zagnut, Zero, and 5th Avenue each have their own place in American candy history. Their association with Hershey today does not mean they all originated in Hershey, Pennsylvania. The variety is part of the appeal: licorice, coconut, chewy caramel, peanuts, white fudge, and crisp peanut butter make this a collection of contrasting tastes rather than one uniform chocolate story.
Why We Choose The Hershey Company
These familiar names help shoppers build a gift around remembered favorites while discovering the histories behind them. We preserve each candy’s individual origin story on its product page.
Explore The Hershey Company on Our Counter
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5th Avenue
$3.31 Add to cart -
Good & Plenty
$3.70 Add to cart -
Milk Duds
$3.68 Add to cart -
Mounds
$2.25 Add to cart -
PayDay
$2.25 Add to cart -
Zagnut
$2.25 Add to cart -
Zero Bar
$2.25 Add to cart
Choosing The Hershey Company for Your Candy Counter
Start with a familiar favorite or choose a treat you have never tried. The The Hershey Company selection below connects this maker story with the products in our shop. Open each product page for its individual description, available options, current price, and availability.
Featured Treats and Their Stories
5th Avenue
Crunchy peanut butter layers covered in milk chocolate.
Good & Plenty
Pink-and-white candy-coated black licorice, first made in Philadelphia in 1893.
Milk Duds
Chewy caramel in a chocolatey coating—a familiar movie-night favorite.
Mounds
A classic 1920 candy bar with sweet coconut inside a dark chocolatey coating.
PayDay
Salted peanuts wrapped around a chewy caramel center. An American candy classic since 1932.
Zagnut
Crunchy peanut butter covered in sweet, toasted coconut. A Pittsburgh-born candy classic since 1930.
Zero Bar
Caramel, peanuts, and almond nougat covered in white fudge. An American candy classic since 1920.
Make the Selection Personal
A candy gift can begin with a remembered wrapper, a favorite flavor, or a connection to a place. Compare the individual product stories before choosing. Chocolate, nuts, chewy centers, hard candies, and baked treats offer different experiences; the products listed here show what this particular maker or brand brings to our assortment.
For a smaller treat, shop an individual product. To explore a gift assortment, visit our Candy Boxes page and see which candies are currently offered in the builder. Available suggested assortments can be used as a starting point, with selections adjusted within the box’s limits.
Questions About This Maker’s Treats
Where can I read more about each product?
Follow the product links above for each candy’s own description and story. A maker’s founding date, a candy’s introduction date, and its present ownership can be different parts of its history. The source links in this article offer further background on the maker or brand.
Where should I check ingredients and allergens?
Read the individual product information and the manufacturer’s current package label before purchasing. Formulas and packaging can change, so a historical maker story should not be used as an ingredient or allergen reference.
Browse more nostalgic candy and regional discoveries in the American Candy Counter →