Category: Uncategorized
Channel Craft
Caramel Kitchen
Café du Monde
BMC Toys
Bauman’s
Awckland’s Sugar Shack & Apiary
Maker-Route 11
\r\n\t\t\t\tAn American Maker Story\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tRoute 11
\r\n\t\t\t\tPotato Chips\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tA Small Fry on a Virginia Highway\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tWhat started with a tiny cooker, a good recipe and\r\n\t\t\t\tan old feed-store location became one of Virginia’s\r\n\t\t\t\tdistinctive small-batch food makers.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\r\n\t\t\r\n\t\t\t\tThe Story Behind the Bag\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\t1992\r\n\t\t\t
\r\n\t\t\r\n\t\t\t\tIt Started Small.
\r\n\t\t\t\tReally Small.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tRoute 11 Potato Chips began in Virginia in 1992\r\n\t\t\t\twith a remarkably simple goal: make a really good\r\n\t\t\t\tpotato chip.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tThe early crew worked from an old feed store in\r\n\t\t\t\tMiddletown, Virginia. There was a tiny cooker,\r\n\t\t\t\ta garden rake, a recipe they believed in and the\r\n\t\t\t\tkind of determination that tends to accompany a\r\n\t\t\t\tnew business before anyone knows exactly how far\r\n\t\t\t\tit might go.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tThe operation grew, but the basic philosophy did\r\n\t\t\t\tnot change. Make something good. Use good\r\n\t\t\t\tingredients. Pay attention to the process.\r\n\t\t\t
\r\n\r\n\t\t\r\n\t\t\t\tThe beginning of a regional potato-chip story.\r\n\t\t\t
\r\n\t\t\r\n\t\t\t\tThe Slow Way\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tSmall Batch Still
\r\n\t\t\t\tMeans Small Batch.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tRoute 11 still kettle cooks its potato chips in\r\n\t\t\t\tindividual batches rather than treating potatoes\r\n\t\t\t\tlike one continuous industrial stream.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tA current batch produces only about 20 pounds of\r\n\t\t\t\tchips. It takes more time and more attention, but\r\n\t\t\t\tthat is exactly the point.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tThe result is the kind of chip Route 11 built its\r\n\t\t\t\treputation around: crisp, curled, golden and just\r\n\t\t\t\ta little different from the one beside it.\r\n\t\t\t
\r\n\r\n\t\t\r\n\t\t\t\tThe Next Chapter\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\t2008\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tA New Factory.
\r\n\t\t\t\tThe Same Philosophy.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tIn 2008, Route 11 designed and built a new factory\r\n\t\t\t\tin Mount Jackson, Virginia specifically around its\r\n\t\t\t\town potato-chip process.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tThe move allowed the company to grow while keeping\r\n\t\t\t\tthe small-batch approach that made the chips\r\n\t\t\t\tdistinctive in the first place.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tIt also gave Route 11 the opportunity to build\r\n\t\t\t\tenvironmental thinking directly into the facility\r\n\t\t\t\trather than treating sustainability as something\r\n\t\t\t\tto add later.\r\n\t\t\t
\r\n\r\n\t\t\r\n\t\t\t\tWaste Less. Use More.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tEven the Potato Peelings\r\n\t\t\t\tHave Somewhere to Go.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tRoute 11 describes its Mount Jackson operation as\r\n\t\t\t\tan ongoing effort to get as close to waste-free\r\n\t\t\t\tproduction as practical.\r\n\t\t\t
\r\n\r\n\t\tFeed the Neighbors
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tPotato peelings and rejected chips help\r\n\t\t\t\t\t\tfeed a local herd of cattle.\r\n\t\t\t\t\t
\r\n\t\t\t\tReuse the Heat
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tHeat exchangers on the cooking kettles\r\n\t\t\t\t\t\thelp warm the facility during winter.\r\n\t\t\t\t\t
\r\n\t\t\t\tRecycle What You Can
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tPaper, glass, metal and plastic are\r\n\t\t\t\t\t\trecycled as part of the factory operation.\r\n\t\t\t\t\t
\r\n\t\t\t\tStay Close to Home
\r\n\t\t\t\t\t\r\n\t\t\t\t\t\tThe company uses local potato sources as\r\n\t\t\t\t\t\tmuch as practical, including Virginia\r\n\t\t\t\t\t\tgrowers during the local season.\r\n\t\t\t\t\t
\r\n\t\t\t\t\r\n\t\t\t\tWhy You'll Find It Here\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tNot Every American Story\r\n\t\t\t\tHappened Centuries Ago.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tSome are still being made along state highways,\r\n\t\t\t\tinside regional factories and by businesses that\r\n\t\t\t\tdecided there was still value in doing something\r\n\t\t\t\tthe slower way.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tRoute 11 brings together several pieces of the\r\n\t\t\t\tAmerican story we love: regional food, small\r\n\t\t\t\tmanufacturing, road culture and a company that\r\n\t\t\t\tgrew without losing the character that made\r\n\t\t\t\tpeople notice it.\r\n\t\t\t
\r\n\r\n\t\t\t\r\n\t\t\t\tThe American Road isn't just the road itself.\r\n\t\t\t\tIt's what you discover along the way.\r\n\t\t\t\r\n\r\n\t\t\t
\r\n\t\t\tFrom the General Store\r\n\t\t
\r\n\r\n\t\t\r\n\t\t\tShop Route 11\r\n\t\t
\r\n\r\n\t\t\r\n\t\t\tSmall-batch Virginia potato chips, selected for\r\n\t\t\tParty Like 1776 Again.\r\n\t\t
\r\n\r\n\t\t\r\n\t\t\tShop Route 11 Potato Chips\r\n\t\t\r\n\r\n\t