Meet the Makers & Brands
Cracker Jack
A Crunchy Favorite from the Ballpark Tradition
Explore Cracker Jack on our American Candy Counter. Cracker Jack adds a recognizable popcorn-and-peanut option to our assortment. It is an inviting choice for movie night, a sports-minded gift, or someone who enjoys a crunchy classic.
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The maker story
The Story Behind Cracker Jack.
The story behind the name
A Crunchy Favorite from the Ballpark Tradition
Cracker Jack brings caramel-coated popcorn and peanuts to the counter. The brand is part of PepsiCo’s Frito-Lay family and has a long association with American baseball culture. Its combination of sweetness and crunch makes it feel different from a conventional candy bar, while the familiar name carries its own memories of games, outings, and small shared treats.
Further reading:
On our shelves
Discover Cracker Jack Treats
Cracker Jack — Caramel-coated popcorn and peanuts—the classic ballpark snack with Chicago roots dating to 1896.
Explore each product for its own story, available options, current price and availability. A maker’s company history and an individual candy’s introduction date can be different parts of the story.
Chosen for a reason
Why We Choose Cracker Jack
Cracker Jack adds a recognizable popcorn-and-peanut option to our assortment. It is an inviting choice for movie night, a sports-minded gift, or someone who enjoys a crunchy classic.
A New Chapter Under Frito-Lay
1997
In 1997, Frito-Lay, the snack division of PepsiCo, acquired Cracker Jack from Borden Foods. The purchase brought the longtime popcorn-and-peanut favorite into a larger family of snack brands, opening a new chapter for a treat already woven into America’s baseball traditions. Under Frito-Lay, Cracker Jack continued its story as a familiar name at the ballpark and beyond.
Bring the story home
Shop Cracker Jack
Browse our current selection from Cracker Jack. Choose a product for its price, description and available options.
American Chapters
Their Story Along America’s Timeline.
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1893Cracker Jack · Maker roots
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