Meet the Makers & Brands
Annabelle Candy Company
A Peanut Butter Center Inside a Chewy Classic
Explore Annabelle Candy Company on our American Candy Counter. Abba-Zaba adds a distinctive candy-bar format to the counter. It is a strong choice for someone who enjoys peanut butter and would like something beyond a chocolate cup.
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The maker story
The Story Behind Annabelle Candy Company.
The story behind the name
1950
A Peanut Butter Center Inside a Chewy Classic
Annabelle Candy Company’s lineup includes Abba-Zaba, a taffy bar with a peanut butter center. The brand identifies its history with 1922, while Annabelle’s own company story describes acquiring other candy businesses to expand its assortment. That distinction matters: a familiar candy may have an older history than its present maker. The enduring appeal remains the contrast between chewy taffy and creamy peanut butter.
Further reading:
On our shelves
Discover Annabelle Candy Company Treats
Abba-Zaba — A chewy taffy bar with a creamy peanut butter center, first sold in the 1920s.
Explore each product for its own story, available options, current price and availability. A maker’s company history and an individual candy’s introduction date can be different parts of the story.
Chosen for a reason
Why We Choose Annabelle Candy Company
Abba-Zaba adds a distinctive candy-bar format to the counter. It is a strong choice for someone who enjoys peanut butter and would like something beyond a chocolate cup.
Bring the story home
Shop Annabelle Candy Company
Browse our current selection from Annabelle Candy Company. Choose a product for its price, description and available options.

Abba-Zaba
$2.25
American Chapters
Their Story Along America’s Timeline.
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1950Annabelle Candy Company · Maker roots
Periods overlap. A founding marker connects a maker’s roots to the wider history of that time; current products and flavors may be newer.