Hershey’s candy family brings together brands with different beginnings. Good & Plenty, Mounds, Milk Duds, PayDay, Zagnut, Zero, and 5th Avenue each have their own place in American candy history. Their association with Hershey today does not mean they all originated in Hershey, Pennsylvania. The variety is part of the appeal: licorice, coconut, chewy caramel, peanuts, white fudge, and crisp peanut butter make this a collection of contrasting tastes rather than one uniform chocolate story.

Further reading:

• The Hershey Company — hersheyland.com / brands
• The Hershey Company — hersheyland.com / about/history.html

5th Avenue — Crunchy peanut butter layers covered in milk chocolate.

Good & Plenty — Pink-and-white candy-coated black licorice, first made in Philadelphia in 1893.

Milk Duds — Chewy caramel in a chocolatey coating—a familiar movie-night favorite.

Mounds — A classic 1920 candy bar with sweet coconut inside a dark chocolatey coating.

PayDay — Salted peanuts wrapped around a chewy caramel center. An American candy classic since 1932.

Zagnut — Crunchy peanut butter covered in sweet, toasted coconut. A Pittsburgh-born candy classic since 1930.

Zero Bar — Caramel, peanuts, and almond nougat covered in white fudge. An American candy classic since 1920.

Explore each product for its own story, available options, current price and availability. A maker’s company history and an individual candy’s introduction date can be different parts of the story.

These familiar names help shoppers build a gift around remembered favorites while discovering the histories behind them. We preserve each candy’s individual origin story on its product page.